KTM Husqvarna Prelaunch

Our Studio created an interactive presentation system, touring with KTM’s product launch evens across global showrooms in Berlin, Barcelona, Brussels, Stockholm, London, and New York, and provides an intriguing visitor journey through the new Husqvarna product lineup. The presentation setup for keynote speakers is controlled by hand gestures and the events are complemented by augmented reality mirrors, inviting users to try on motorcycle equipment virtually.

2018 • International Roadtour
Design and Production

Client: KTM Husqvarna Motorcycles
Design and Production: THIS-PLAY