KTM Husqvarna Vitpilen

Our studio developed an interactive presentation system for the launch of Husqvarna’s new product lineup, touring with KTM’s product launch events through global showrooms in Berlin, Barcelona, Brussels, Stockholm, London, and New York. The system was conceived to carry a consistent, compelling visitor journey from one venue to the next, guiding audiences through the new range across changing spaces and cities.

At the heart of each event, the keynote presentation is controlled entirely through hand gestures, letting speakers move through the lineup with nothing between them and the audience. Complementing the stage, augmented reality mirrors invite visitors to try on motorcycle equipment virtually—turning the showroom floor into a hands-on extension of the launch itself.

2018 • International Roadtour
Design and Production

Client: KTM Husqvarna Motorcycles
Design and Production: THIS-PLAY

Media Coverage:
Mototaller
CycleNews