ÖAMTC Mobility Center

Our studio designed a captivating multi-floor media installation for the ÖAMTC headquarters in Vienna. The “Big Data Spine” transforms the ÖAMTC fleet’s data into vibrant animations. All exhibits integrate historical and real-time data from international ÖAMTC operations and building sensors, creating a dynamic connection between the physical and digital space.

Visitors can engage in playful interactions with multiple exhibits located throughout the building. Steering wheels allow browsing through historical car magazines, and vintage radio replicas enable users to tune into classic radio shows. Visitors can even become part of the installation as cover models at a selfie station.

2017 • Wien • ÖAMTC Headquarters
Development and Production

Award: German Design Award 2020
Client: ÖAMTC
Design: Nofrontiere Design
Production: THISPLAY