BMW Escape Room

The BMW Digital Discovery Space is an immersive interactive training space developed for the BMW Group Academy in Munich. We created a team-building experience focusing on the impact and usage of Data Analytics and Big Data on BMW employees.

Our goal was to gamify the concept of company intern procedures and dependencies and transform it into a tangible narrative. The group-building experience is grounded in a real-world story and centres around an automated production chain. To keep the processes uninterrupted, players must use their spatial awareness and communicate with each other, putting their teamwork abilities to the test.

The two identical rooms of this immersive interactive training space feature a 360° video projection. Wall-integrated touchpoints allow players to interact with the video projections on the walls. In addition, the embedded multitouch monitors show live game statistics, and the transparency of the glass walls around each entrance can be controlled using smart glass. Each interactive training space also features a Quadrophonic 4.1 sound system.


2020 • Munich • BMW Munich R&D
Development and Production

Client: BMW Group
Design: Lostinthegarden
Production: BILDWERK