BMW Escape Room
The BMW Digital Discovery Space is a cutting-edge immersive training facility designed for the BMW Group Academy in Munich.
Our approach was to gamify internal corporate processes and translate them into a tangible, interactive narrative. The team-building experience is centred around an automated production chain. To maintain the seamless flow of the production process, players must demonstrate their teamwork skills, spatial awareness and communicate effectively.
The facility boasts two identical training rooms equipped with a 360° video projection system, wall-integrated touchpoints, and embedded multitouch monitors. The rooms also feature a Quadrophonic 4.1 sound system, adding an extra layer of immersion to the experience.
2020 • Munich • BMW Munich R&D
Development and Production