Interactive Logo

The touch-sensitive wall projection was created as a starting point for customer presentations, offering a playful and engaging way to communicate the company’s main focus and values.

We developed a large-scale touch-sensitive wall projection that allows users to interact with virtual objects through an interactive physics simulation. The application features a sliced representation of the company logo and showcases its elastic physics effects. Each fragment is attached to elastic bands and tries to snap back into its original position when manipulated.

Touch tracking over the entire wall surface is enabled through an industrial LiDAR unit. The reflections displayed on the objects are obtained through a live video feed from the exterior of the presentation room.

2018 • Vienna • Große Mohrengasse
Design and development

Production: THISPLAY