Wien Tourismus

The urban marketing intervention “Vienne donne le ton” at Gare de Lyon in Paris is an interactive floor piano. Visitors are engaged in trying to play melodies of famous Austrian musicians, which can trigger a video of the companion piece.

The highlight of the installation is the piano, which extends beyond the video wall into real space. To achieve this effect, we removed parts during filming, which were later mounted on top of the LED wall. Hence, extending the original object into physical space.

Visitors can test their knowledge of world-famous melodies by playing the interactive floor piano or resort to promotional flyers, which reveal all correct melodies for triggering the videos.

2014 • Paris • Gare de Lyon
Development and Production

Client: Wien Tourismus
Concept: Jung von Matt
Production: Stukt Designstudio