Wien Tourismus

The “Vienne donne le ton” urban marketing campaign at Gare de Lyon in Paris features an interactive floor piano. Visitors are engaged in playing melodies of famous Austrian musicians, which can trigger a video of the companion piece.

The exhibit’s centrepiece is a stunning Bösendorfer piano, which extends beyond the video wall and into the physical space. To achieve this effect, we removed parts during filming, which were later mounted on top of the LED wall.

Visitors can demonstrate their knowledge of classic melodies by playing the interactive floor piano by heart or consulting promotional flyers, which list all the correct melodies for triggering the videos.

2014 • Paris • Gare de Lyon
Development and Production

Client: Wien Tourismus
Concept: Jung von Matt
Production: Stukt Designstudio