Wien Tourismus

Developed for the Vienna Tourist Board’s “Vienne donne le ton” campaign, this interactive installation occupied a prominent position at Gare de Lyon in Paris. The concept used classical music as a vehicle for brand communication, transforming a public transit space into an immersive musical encounter.

The centrepiece is a Bösendorfer grand piano that exists simultaneously as digital image and physical object. Top-down video recordings of pianists performing Austrian classics play on a large LED wall, while the missing sections of the piano are reconstructed in lacquered wood and mounted directly onto the screen—creating the illusion of an instrument extending from virtual space into the physical environment.

Visitors interact through oversized floor pedals, stepping on note sequences from well-known compositions. Successfully recreating a melody triggers the corresponding performance on screen. The installation merges spatial design, playful interaction, and cultural identity into a singular public experience.

2014 • Paris • Gare de Lyon
Development and Production

Client: Wien Tourismus
Concept: Jung von Matt
Production: Stukt Designstudio